SloweGanzi Case Studies

World Cup U.S.A., Washington DC:

World Cup USA, 1994The World Cup Host Committee contracted SloweGANZI to create 3 special events within the community to entertain guest from around the world who were visiting DC to participate in the World Cup games. We created and developed 3 special events including the Ziggy Marley Free Concert on the Mall which was attended by over 1/2 Million people.

Since the Host Committee did not have the capital to fund these special events, Ms. Ganzi approached The Coca-Cola Company to support and sponsor the 3 events. Coca-Cola’s DC World Cup budget was dedicated to an outdoor metro advertising media campaign.

The SloweGANZI team developed a win-win strategy that partnered the METRO’s free advertising which was donated to the Host Committee and which Ms. Ganzi later negotiated for Coca-Cola to utilize the donated advertising in partnership with the Host Committee. In turn, the Coca-Cola media budget was then re -dedicated for Coca-Cola to sponsor all three Washington, DC World Cup special events thereby giving Coca-Cola a double bang for their buck delivering Coca-Cola an integrated media and special event sponsorship program engaging their fans both at the venue and throughout the DC community.

Dresses for Humanity:

Peoples Princess, Charitable Foundation, IncThe People’s Princess Charitable Foundation secured the SloweGANZI team to develop and create a national tour for Lady Diana’s dresses which we named “Dresses for Humanity”. The work began from the very inception of the Foundation to the creation and execution of the “Dresses for Humanity” Tour. We created the marketing, sponsorship and communications campaign for the “Dresses for Humanity” Tour in addition to creating special events and tour management logistics for the dresses.

A kick-off fundraising event at the Ronald Regan Building in Washington, DC was attended by many VIP’s, members of the US House and Senate, as well as corporate partners and sponsors of the Tour. Our team created the communications strategy that claimed media attention at a global level when the Tour launched from Washington DC to twenty cities in the United States.

The Greater Washington Exploratory Committee:

The effort to bring the Olympic Games to the Nation’s Capitol was the “brainchild” of Elizabeth Ganzi. She had the vision to see the opportunity and the viability that the Washington-Baltimore Region had to offer to enable it to secure the Games for the region. Ms. Ganzi contracted Arthur Anderson to conduct a venue site survey of the Region which utilized the five rings as the venue destinations for each sport.

The study indicated that only two venues would have needed to be built to accommodate the Games. She empowered the business community of the Region to step forward and fund the bid development, raising over $1M during her tenure as Chairman and Founder.

Ms. Ganzi worked within the community at a grassroots level, bringing Olympic Athletes into the inner-city school system. A kick-off for the Bid was launched in a Torch Relay with Olympians and youth through the DC streets which travelled from the Capitol steps to the Kennedy Center where the caldron was lit to ignite the Bid. Both the USOC and the IOC were very engaged with the viability of a DC Bid to host the Olympic Games as the “Event Capitol” of the United States.